{"id":31879,"date":"2021-08-09T15:18:15","date_gmt":"2021-08-09T13:18:15","guid":{"rendered":"http:\/\/mp.aleph-consult.de\/?p=31879"},"modified":"2021-12-20T17:12:25","modified_gmt":"2021-12-20T16:12:25","slug":"digitalisation-is-an-opportunity-for-smes","status":"publish","type":"post","link":"https:\/\/mp.aleph-consult.de\/ru\/digitalisation-is-an-opportunity-for-smes\/","title":{"rendered":"\u0426\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044f \u2013 \u0448\u0430\u043d\u0441 \u0434\u043b\u044f \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-contrast=\"none\">\u0421\u0432\u0435\u0436\u0438\u0439 \u0432\u044b\u043f\u0443\u0441\u043a \u00ab\u0416\u0443\u0440\u043d\u0430\u043b\u0430\u00bb \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 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srcset=\"https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/Anne_Jach-Kemps_@Barbara_Frommann_7-300x225.jpg 300w, https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/Anne_Jach-Kemps_@Barbara_Frommann_7-1024x768.jpg 1024w, https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/Anne_Jach-Kemps_@Barbara_Frommann_7-768x576.jpg 768w, https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/Anne_Jach-Kemps_@Barbara_Frommann_7-1536x1152.jpg 1536w, https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/Anne_Jach-Kemps_@Barbara_Frommann_7-2048x1536.jpg 2048w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\u0412 \u0441\u0432\u044f\u0437\u0438 \u0441 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0435\u0439 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u0430\u0434\u0440\u043e\u0432 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\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0435\u0441\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b \u0441 \u043d\u0435\u043c\u0435\u0446\u043a\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u043c\u00bb, \u2013 \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0410\u043d\u043d\u0435 \u042f\u0445-\u041a\u0435\u043c\u043f\u0441, \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0437\u0430\u043d\u044f\u0432\u0448\u0430\u044f \u043f\u043e\u0441\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b. \u0412 \u0441\u0432\u043e\u0451\u043c \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u00ab\u0416\u0443\u0440\u043d\u0430\u043b\u0443\u00bb \u043e\u043d\u0430 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c.&nbsp;<\/span><span data-ccp-props=\"{\">&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">\u0427\u0435\u0442\u044b\u0440\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0443\u0441\u043f\u0435\u0445\u0430 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u0430\u0434\u0440\u043e\u0432 \u0441\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0432\u044b\u043f\u0443\u0441\u043a\u043d\u0438\u043a\u043e\u0432 \u043a \u043a\u0440\u0438\u0437\u0438\u0441\u0443. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0446\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043a\u0440\u0438\u0437\u0438\u0441\u043d\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u0432\u044b\u0437\u0432\u0430\u043d\u043d\u043e\u0439 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u043e\u043c, \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432 \u0442\u0435\u043a\u0443\u0449\u0435\u043c \u0432\u044b\u043f\u0443\u0441\u043a\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u044e\u0442\u0441\u044f \u043e\u0442\u0447\u0451\u0442\u044b \u043e \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u0445 \u0441\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c\u0438-\u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b.<\/span><span data-ccp-props=\"{\">&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/mp.aleph-consult.de\/media-centre\/journal\/\"><span data-contrast=\"none\">\u00ab\u0416\u0443\u0440\u043d\u0430\u043b\u00bb<\/span><\/a> <span data-contrast=\"none\">\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0438\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0424\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0438\u043d\u0438\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u0430 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0438 \u044d\u043d\u0435\u0440\u0433\u0435\u0442\u0438\u043a\u0438 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 BMWi \u043f\u043e \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u0430\u0434\u0440\u043e\u0432. \u041e\u043d \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u0432 \u0433\u043e\u0434 \u043d\u0430 \u043d\u0435\u043c\u0435\u0446\u043a\u043e\u043c, \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c \u0438 \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u044f\u0437\u044b\u043a\u0430\u0445.<\/span><span data-ccp-props=\"{\">&nbsp;<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 282.104px;\"><img loading=\"lazy\" class=\"alignnone wp-image-31933\" src=\"http:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/RUS-klein.png\" alt=\"\" width=\"258\" height=\"360\" srcset=\"https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/RUS-klein.png 293w, https:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/RUS-klein-215x300.png 215w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><\/td>\n<td style=\"width: 282.104px;\"><a href=\"http:\/\/mp.aleph-consult.de\/wp-content\/uploads\/2021\/08\/Journal_17_2021_ru_WEB.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Journal 17 (PDF)<\/a><br \/>\n<a href=\"http:\/\/mp.aleph-consult.de\/flippingbook\/journal\/2021-17\/ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in neuem Tab)\">Journal 17 (Flipping-Page)<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Das aktuelle \u201eJournal\u201c des Managerfortbildungsprogramms nimmt die Digitalisierung mittelst\u00e4ndischer Unternehmen in den\u00a0Blick\u00a0und zeigt auf, welche M\u00f6glichkeiten sich\u00a0f\u00fcr sie dadurch\u00a0bieten.\u00a0Neben aktuellen Entwicklungen bei deutschen\u00a0KMU\u00a0werden im Heft\u00a0die Ma\u00dfnahmen des Bundeswirtschaftsministeriums zur Unterst\u00fctzung beim \u00dcbergang von analogen zu digitalen Produktions- und Arbeitsprozessen\u00a0beschrieben.\u00a0Zudem werden\u00a0Strategien f\u00fcr\u00a0effektives\u00a0digitales Marketing und\u00a0erfolgreiche\u00a0Online-Verhandlungen\u00a0vorgestellt.\u00a0\u00a0<\/p>\n","protected":false},"author":1,"featured_media":31951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":""},"categories":[8],"tags":[],"post_folder":[],"_links":{"self":[{"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/posts\/31879"}],"collection":[{"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/comments?post=31879"}],"version-history":[{"count":50,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/posts\/31879\/revisions"}],"predecessor-version":[{"id":32369,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/posts\/31879\/revisions\/32369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/media\/31951"}],"wp:attachment":[{"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/media?parent=31879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/categories?post=31879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/tags?post=31879"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/ru\/wp-json\/wp\/v2\/post_folder?post=31879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}