{"id":27706,"date":"2020-07-31T09:29:06","date_gmt":"2020-07-31T07:29:06","guid":{"rendered":"http:\/\/mp.aleph-consult.de\/?p=27706"},"modified":"2020-10-28T11:37:24","modified_gmt":"2020-10-28T10:37:24","slug":"how-to-boost-your-business-through-online-presence","status":"publish","type":"post","link":"https:\/\/mp.aleph-consult.de\/en\/how-to-boost-your-business-through-online-presence\/","title":{"rendered":"How to Boost your Business through Online Presence"},"content":{"rendered":"

A professional online presence can boost your business significantly. This can include a well-structured website, producing audio-visual content for YouTube and networking on LinkedIn, among other things. <\/p>\n

This was the key message that Sharon Crost emphasised during the seminar session \u201cBoosting your business through the online presence\u201d. During her seminar, the alumni of the Manager Training Programme (MP) learned how to increase their visibility online and thereby build a sustainable business reputation \u2013 \u201ceven while sleeping, because the web never sleeps\u201d, emphasised Crost, who is an Affiliate Professor with Grenoble Ecole de Management.<\/p>\n

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The strategic online opportunities can be devided into four sectors: Earned, owned, paid and partner.<\/figcaption><\/figure>\n

Ahmad Javanmardi from the Iranian partner organisation ISIPO also participated in the seminar and later concluded that he received many new tips. The MP alumni agreed with him: \u201cThe points given in this seminar were very good and useful. Especially the technics to use in LinkedIn to boost our business with them\u201d, said Gholam Hossein Mazarei. And Vahid Majdi added: \u201cI learned more about the power of LinkedIn. I will try to change my strategy to use online marketing more than before.\u201d<\/p>\n

Series of online seminars<\/h2>\n<\/p>\n

The professional online-seminar series for MP alumni encompasses three seminar topics which are composed of three seminars each: 1. Global Value Chains; 2. Boosting your business through the online presence; and 3. Marketing and Sales in three Branches \u2013 Agricultural, Beauty & Wellness, Architecture. All three online courses were especially designed to provide alumni of the Programme with skills for strengthening their businesses and support them in their cooperation with German companies during the COVID-19 crisis.<\/p>\n

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Sharon Crost shared these key tips in order to build a professional online and business reputation.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Durch einen professionellen Online-Auftritt l\u00e4sst sich der Unternehmenserfolg erheblich steigern. Dazu k\u00f6nnen unter anderem eine gut strukturierte Website, die Produktion audiovisueller Inhalte f\u00fcr YouTube und die Vernetzung \u00fcber LinkedIn geh\u00f6ren.<\/p>\n","protected":false},"author":1,"featured_media":27711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":""},"categories":[8],"tags":[],"post_folder":[],"_links":{"self":[{"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/posts\/27706"}],"collection":[{"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/comments?post=27706"}],"version-history":[{"count":13,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/posts\/27706\/revisions"}],"predecessor-version":[{"id":29060,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/posts\/27706\/revisions\/29060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/media\/27711"}],"wp:attachment":[{"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/media?parent=27706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/categories?post=27706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/tags?post=27706"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/mp.aleph-consult.de\/en\/wp-json\/wp\/v2\/post_folder?post=27706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}