{"id":20507,"date":"2017-04-21T16:36:42","date_gmt":"2017-04-21T14:36:42","guid":{"rendered":"http:\/\/mp.aleph-consult.de\/?p=20507"},"modified":"2020-06-12T11:13:31","modified_gmt":"2020-06-12T09:13:31","slug":"advancing-into-the-vip-segment","status":"publish","type":"post","link":"https:\/\/mp.aleph-consult.de\/en\/advancing-into-the-vip-segment\/","title":{"rendered":"Advancing into the VIP Segment"},"content":{"rendered":"

\"\"<\/strong>Mihai Bostan from Chi\u0219in\u0103u, who holds an MBA, comes from modest roots. Around ten years ago, he went into business for himself in the booming construction industry. His company, M&M Comert, began supplying building supply centres with domestic products. But the ambitious young entrepreneur had his sights set much higher. In 2010 he happened upon an article about the Manager Training Programme, which has turned out to be the greatest driver behind his business so far, he says.<\/p>\n

Chi\u0219in\u0103u.<\/strong> When asked why he applied for the programme, the 37-year-old says, \u201cI wanted to go international.\u201d He has a hard time identifying the one thing about the MP that has helped him the most. \u201cI think it is really the combination of everything.\u201d In his own words, the boss of M&M Comert adds that he initially profited the most from the contacts and the excellent reputation of the programme.<\/p>\n

Cedima GmbH, a company based in Celle that manufactures tools and machines for the construction industry, was his first German business partner. Bostan found it relatively easy to convince the firm from Lower Saxony that he would be an effective partner, though at the time he had no international experience under his belt. \u201cI was a completely unknown quantity, really. I think the programme\u2019s excellent reputation was the reason people trusted me anyway,\u201d he says. Training has provided him with the know-how he needs and enough self-assurance to approach his potential business partners with confidence.<\/p>\n

Bostan is the first address in Chi\u0219in\u0103u for anyone looking to build with made-in-Germany quality. \u201cDiscounters just don\u2019t fit our business philosophy. We work in the VIP segment,\u201d Bostan reports. His latest project is a 400m\u00b2 showroom that features all the products available to business customers, together worth over 400,000 euros. The range features products from Cedima, Projahn in Diezenbach and Endress, a company based in Bempflingen that makes aggregates for generating electricity. Bostan also operates a service centre for all the products he offers. \u201cAll my employees train in Germany,\u201d he says. The personal business contacts developed there offer additional advantages, as they increase a sense of identification with the brands, according to Bostan.<\/p>\n

The Moldovan entrepreneur works to continually expand his portfolio of German brand-name products. On average he has become the official dealer for one new business partner every year for the past seven years, to very positive effect. Since participating in the MP in 2010, he has increased turnover by 75 percent annually.<\/p>\n

The current strained political and economic climate in his homeland has also had a palpable effect on his business, he reports. But the construction branch still numbers among the most important economic drivers with double-digit annual growth, thanks in no small part to infrastructure projects funded by the EU. The European Bank for Reconstruction and Development is currently financing a large project to the tune of 60 million euros to modernize the water supply system in Chi\u0219in\u0103u. Bostan succeeded in winning the bid for the project in a public call for tenders and is supplying joint cutters from Cedima and Endress.<\/p>\n

Bostan has plans to conquer more foreign markets in the future. M&M Comert will soon be the official dealer for Endress in neighbouring Romania and for Projahn in Ukraine. Expanding the \u201cInvent Moldova\u201d alumni organisation, of which he is both the chairman and founding member, is near and dear to Bostan\u2019s heart. He volunteers to organise international events and business forums, and enjoys sharing the knowledge he has gathered on how to do business with Germany. \u201cI want to do my best to ensure that everyone here reaps the same benefits from the MP as I have,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mihai Bostan from Chi\u0219in\u0103u, who holds an MBA, comes from modest roots. Around ten years ago, he went into business for himself in the booming construction industry. His company, M&M Comert, began supplying building supply centres with domestic products. But the ambitious young entrepreneur had his sights set much higher. In 2010 he happened upon … <\/p>\n

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